It is five years since the first Western Australianbred Pink Lady and Sundowner apples were sold on the local market. In that time, these crisp, sweet flavoursome apples have become top-selling, premium fruit.
The story is no different overseas. Trial shipments to London, Taiwan and Singapore have indicated a big demand for the unique Pink Lady apple - far more than Western Australia can presently supply.
One million fruiting Pink Lady apple trees are needed to meet anticipated export sales. Today, there are only 100,000 trees in the ground, of which about half are bearing fruit.
New high quality apple varieties are Australia's only hope of re-entering export markets on a large and sustained scale at profitable prices
Cripps, John and Melvin-Carter, Eleanor
"A tale of two ladies : Pink Lady and Sundowner,"
Journal of the Department of Agriculture, Western Australia, Series 4: Vol. 34
, Article 8.
Available at: http://researchlibrary.agric.wa.gov.au/journal_agriculture4/vol34/iss2/8