"Australia needs to differentiate its product from those of other countries: it needs to do something a bit different toget products on the shelves and sold.
Japanese consumers expect the price to be reasonable and the flavor to be good. They will buy on the image the product cenveys, and the image or 'message' the country of manufacture has in Japan," -
"Tempting the Japanese taste buds,"
Journal of the Department of Agriculture, Western Australia, Series 4: Vol. 34
, Article 6.
Available at: http://researchlibrary.agric.wa.gov.au/journal_agriculture4/vol34/iss4/6