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The purpose of this analysis was to identify potential high-value markets for selected WA fruits. The limited size of the domestic market, coupled with slowing population growth, makes a robust increase in export necessary to achieve the aspirational goal of ‘doubling the value of agriculture’ by 2025 (Radhakrishnan 2017). Building opportunities for WA produce through identifying export markets with the best potential return, underpinned by demand, is of prime importance. This report analyses the market opportunities for seven fruits — apples, avocados, grapes, melons, oranges, plums and strawberries. These fruits were selected in response to an earlier analysis by Radhakrishnan, 2017, in which selection was based on current export level (more than $1 million) or supply expansion or potential identified in other reports. Vegetables were excluded as Coriolis has completed a detailed study on vegetable market opportunities for VegetablesWA (VegetablesWA 2016)
Number of Pages
Market opportunity, Fruits
Radhakrishnan, M. (2017), Market opportunities for WA fruits. Department of Agriculture and Food, Western Australia, Perth. Bulletin 4889.
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