Journal of the Department of Agriculture, Western Australia, Series 4


Plums, Exports, Markets, Marketing, Western Australia

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Western Australia's stone fruit industry is relatively small by Australian and world standards owing to its small domestic market and past uncertainties with export. However, the industry is expanding to take advantage of growing markets in south-east Asia. It has adopted new production and marketing technology and is developing new varieties to meet the demand.

The future for our export plums has never been as promising as it is today. This is linked to fruit quality because markets are fickle and highly sensitive to poor quality fruit.

The introduction of a Quality Management Program in 199~91 helped the State develop a reputation for consistent quality compared with other suppliers. Our proximity to these markets means air-freighted plums arrive in the freshest condition, and the short shipping times are much less than our competitors.