•  
  •  
 

Journal of the Department of Agriculture, Western Australia, Series 4

Article Title

Food into Asia

Keywords

Agribusiness, Food industry, Food safety, Quality controls, Consumption patterns, Marketing, Asia, Western Australia

First Page Number

94

Last Page Number

100

Abstract

Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.

Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.

Share

COinS