Flower growing is a business. It can be a very profitable business. Just as in any enterprise the success depends very much on the knowledge, skill, tools and business acumen the owner brings to the operation. All small businesses face similar hurdles to achieving success. A small proportion grow and become highly profitable, the bulk allow the owner operator to make a living but unfortunately a percentage of enterprises fold up after a relatively short time or are maintained in a sub profitable form. This bulletin will provide some experiences, tools, suggestions for new flower businesses and for those that exist in the industry but at a level not appropriate to their expectations.
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Native plant industry, Floriculture, Cut flower industry, Farm enterprises, Economic analysis, Farm management, Western Australia
Parlevliet, G. (2005), Improving profit in the flower growing business. Department of Agriculture and Food, Western Australia, Perth. Report 19/2005.